GOV ENO LAUNCHES ARISE AGENDA BRAND INSIGNIAS TO PROMOTE ADMINISTRATION’S IMAGE, IDEALS
Akwa Ibom State Governor, Pastor Umo Eno, has renewed his commitment to advancing the ARISE Agenda of his administration.
While inaugurating the ARISE Brand and its insignias at the Brand Management and Marketing Office in Uyo, the Governor said the brand will promote the image, vision, and ideals of his administration.
He noted that the branding will greatly help register in the minds of the people the developmental vision and focus of his administration, and also help attract needed support and collaboration.
“We are glad to open our ARISE Brand Management office today to help showcase and promote our ARISE Agenda to penetrate the public more in order to carry our people along on our vision and drive.”
The ARISE Brand, according to the Governor, will appear in various forms such as ties, scarves, tie clips, caps, bangles, and other items.
“There is something for everyone. So, your dressing, henceforth, would not be complete without being accompanied by the ARISE insignia, especially if you are a government official or our friend and supporter.
“This is not about political party, but about what our government portrays, promotes, and believes in, which is the ARISE Agenda,” he added.
Pastor Eno directed the brand anchorman, the Senior Special Assistant on Brand Management, Mr. Ralph Edem, to endeavour to secure and also carry along the “Renewed Hope” insignia of the Federal Government, since it aligns with the vision and trajectory of his administration.
“We should also seek to get the Renewed Hope insignia and items too, to put them together, because we are all arising to the Renewed Hope Agenda of the President Tinubu-led administration at the Federal level.”
The Governor assigned a vehicle to the Brand Management team and directed that it should be properly branded as well and used as a display platform to showcase the various ARISE-branded items to the public for their support and integration.
“All of these things are done to keep deepening our ARISE message in the society for our people’s appropriate understanding, adoption, and collaboration,” he said.
He commended Edem for his commitment and dedication to his assignment, assuring him of the Government’s support and motivation to accomplish more.
Earlier, Edem had appreciated the Governor for his support in the establishment of the showroom, which has attracted a good number of people to partner and benefit from the programmes of the ARISE Agenda.
Edem disclosed that the ARISE-branded items are all customized to accommodate all classes of people in the State in various wearable forms.
Highpoint of the event, which was graced by members of the State’s Executive Council, the political class, government officials, and the general public, was the official opening of the State’s ARISE Brand Management Office by the Governor.
In a related development, the Governor, in his characteristic support for entrepreneurship, took a detour to an art studio (for the production of prostheses and other artworks) located within the same premises, and commended the Founder and Chief Executive Officer, John Amanam, for his creativity.
He then directed that Amanam be enlisted as a resource person in the upcoming Craft Week and other creative engagements of his administration, and announced a business support grant for his firm.