Mr. Charles Udoh
Mr. Charles Udoh is the Commissioner for Information and Strategy. Until his appointment on 1st December, 2016, Mr. Udoh was the Head of Brand and Marketing Communications at Wema Bank Plc.
Mr. Udoh has extensive experience in the financial services sector spanning over two decades, where he made impactful strides in digital and off-line brand management, advertising, communication and Public Relations.
He started his career as a trainer and consultant at the Financial Institutions Training Centre, FITC, and later joined the First Bank of Nigeria Plc in 2003, where he spearheaded the bank’s successful brand transformation. In 2006, Mr. Udoh was recruited by Guaranty Trust Bank Plc as the Group Brand Manager and Head of Corporate Communications. He was later headhunted by KPMG Professional Services as Group Head Corporate Communications for Diamond Bank Plc in 2008.
As a communications expert desirous of self-actualization in his professional practice, Mr. Charles Udoh, established Adam & Agnes Limited, a brand and marketing communications outfit with credible footprints in Nigeria, working for notable brands like Exxonmobil, First City Monument Bank, FCMB, AXA Mansard, LAMATA, AFREN and CNBC AFRICA. Being a highly-sought-after image maker, Mr. Udoh got engaged by Wema Bank Plc to lead the transformation drive of the financial outfit from a regional to a national brand.
In the course of his career, Mr. Udoh has conceptualized and orchestrated more than 100 major local and international advertising, marketing communication and public relations campaigns (digital and off-line) that effectively reinforced and built brand perceptions while driving sales.
The Commissioner for Information and Strategy is a training faculty member of several reputable institutions including Central Bank of Nigeria (CBN), Nigeria Deposit Insurance Corporation (NDIC), Financial Institutions Training Centre, FITC, Nigeria Institute of Training and Development (NITAD), Institute of Chartered Accountants of Nigeria (ICAN), Fidelity Bank Plc, Nigeria Civil Aviation Authority, Unity Bank Plc, Dangote Group and the Chartered Institute of Bankers of Nigeria (CIBN).
Mr. Udoh led the team that drafted the current CIBN Communications Policy and is a member of several committees of the Chartered Institute of Bankers of Nigeria, CIBN, including the ad-hoc Committee on Communication (Chairman), Bankers’ Dinner Planning Committee (member and chairman, Publicity Sub-committee). He also served as Vice President of the Association of Corporate Affairs Managers of Banks in Nigeria and a member of Advertising Practitioners Council of Nigeria, APCON.
A graduate of University of Uyo, Mr. Charles Udoh attended Diamond Hill Primary School, Calabar, West African Peoples’ Institute, Calabar and the School of Arts and Science, Uyo.
As a footballer, he played for NEPA football Club, Uyo, Mobil Pegasus, Eket and Destiny Insurance, Uyo. Udoh at various times played in the state football team in the old Cross River State and in the present day Akwa Ibom State. He also played for his University as a member of the school team.
An indigene of Nung Efa, Obio Offot in Uyo LGA, Mr. Udoh is a recipient of the Society of Nigerian Artists Special Achievement Award and National Youth Service Corps commendation.
A Christian of the Catholic faith, the Information Commissioner, is happily married to Mrs. Regina Charles Udoh and the union is blessed with 2 children – Uduakobong and Iniabasi.